INTERACTIVE SHOW GUIDE
Want more revenue through the Web?
Increase year-round interaction with Attendees & Exhibitors?
Tradeshow New Media has the answers to these, the two most important issues Show Executives want to do better with [as surveyed by Tradeshow Week].
The Interactive Show Guide (ISG) is an advertising-based, completely interactive, customized Online Show Program/Guide that is not just an exhibitor directory, but a Portal that will add advertising revenue from Exhibitors, and effectively promote your show to Attendees year-round. And it's Green!
Want to know:
Why the ISG will reduce Costs & increase Revenue
How the ISG is the technological leap over old-format printed versions
Schedule a Desktop Demo with us today!
Sales and Savings
The Interactive Show Guide will mean greater ad revenues. Our many and varied Interactive and Multimedia Ad Displays let your Show have ever better up-sale potential. And elements allowing more sponsorship opportunities. With tiered formats available, even smaller exhibitors are able to participate and be noticed.
Unlike the old-format static version, the ISG is interactive, updatable with changed or new information or ads. And not going to be discarded upon leaving Registration - or left behind in a hotel room. Online, it is set-up to be accessible with Touch and Smartphones right in the Convention Center.
Being digital, whether you substitute it for your printed directory or just pare back the number of printed copies - you will save money on printing, shipping and distribution costs. And there will be no print overruns or disposal costs.
Give Your Show Legs Beyond the Event
Sponsors and Exhibitors want to extend the positive aspects of their marketing efforts and dollars. In the past, when the show ended - so did the energy of the show experience. And not just the direct selling opportunities, but the valuable at-hand information and shared knowledge. This is not the new dynamic presented by the ISG.
Because the ISG is an Advertising Platform it can reward your organization by bringing in revenue throughout the year. Valuable to your Advertisers because with it, they can make show-related sales (and even update Ads and Products) beyond the convention dates. Increasing the ROI of those initial sales and marketing dollars.
Because the ISG is a Information Portal, long after the show, the Exhibitor listings and updatable content will serve as a go-to industry resource, current, interactive and relevant - not out-of-date gathering dust on an office shelf. In bringing back eyeballs, it will help your Show stay in touch and in tune with your audience - all year-round.
Technical Support
TSN will not just host your show's customized ISG, but help your Advertisers upload, manage and update their Interactive and Multimedia Ads. If you want us to handle Ad Sales, we can do that too!
Schedule a Desktop Demo
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