The Interactive Show Guide will allow your Show to earn additional revenues with Multimedia Advertising and Product Previews & Presentations. And be incredibly valuable to your Sponsors and Exhibitors in presenting themselves and their products - while driving traffic to their booths.
The Interactive Show Guide is an affordable way to be online and digital. And will give a much greater ROI to Sponsors and Advertisers than a static, printed, exhibitor directory or show guide. The ISG is virtual and your attendees can access it anywhere - including the convention floor or their hotel room.
The Interactive Show Guide isn't intended to replace your Show website, and it's not just an Online Exhibitor Directory. It is a multi-dimensional Portal that will keep your Show in front of your target audience - before, during, and after the Show. It can be Up-dated even during the Show. And it's Green!
Innovation The Interactive Show Guide (ISG) is the Next Big Thing - the dynamic digital future of directory/program guides. Its interactive features will place in Attendees' hands a more user-friendly show experience. While creating a buzz about your Show's relevance and cutting-edge technology.
Why has the Internet become ever-present and invaluable? Because it can deliver a vast amount of varied information - anywhere and immediately! Shouldn't your Attendees, Exhibitors, Sponsors and Advertisers expect this incredible accessibility from their most important Tradeshow of the year.
Custome Fit Your customized Interactive Show Guide will deliver not just information - but impact! For your Show, your Exhibitors and Advertisers.
Completely Interactive and Omni-Searchable, the ISG has full multimediafunctionality - giving your advertising a tremendous upside in revenue potential. Even the Floor Map is revenue productive and unique. Without question, the ISG goes well beyond the confining, two-dimensional limits, of your printed-page directories of the past.
Portal and Platform The Interactive Show Guide is not just an Advertising-based vehicle but an online Platform for all the information contained in your print directory - your Attendees will love it! And use it!
As a Portal to your Show the ISG will give online access to the directory/guide's information. But unlike a printed guide it's available to Attendees before the show, getting your Advertisers marketing message out even before they travel.
When this great interactive tool is paired with new Touch and Smartphones your Attendees will be accessing the ISG right in the Convention Center.
The ISG can also serve as a year-round Portal to your Sponsors, Exhibitors and Advertisers - exponentially increasing their ROI. Remember, it can't be left behind in the hotel room.
How active is your Show's website post-show? But with the ISG, because advertising and content are updatable after the Show, consider how it will continue to add revenues for your Show not now reachable.
Past Attendees or association members not at this year's show? If you desire the ISG can be sent to them too! So they don't miss out on your Show. Giving them access to the Exhibitor's offerings and your Advertisers' products. And so offering even more ROI.
Savings Whether you substitute the ISG for your printed directory/guide, or just cut back the number of printed copies, you will save money on printing, shipping and distribution costs. There will be no print overruns or undistributed copies - because the ISG has no Carbon Footprint.