The Interactive Show Guide (ISG) will create additional Advertising Revenue.
The ISG's Digital and Multimedia Ad displays allows a full range of up-sale opportunities. And with tiered formats available, even smaller Exhibitors are able to participate, go interactive and be noticed.
The ISG will give you an actual way to capture money through Web-based Advertising. Why let online search engines make Ad dollars, when your show is the voice of the Industry?
With a ISG link being sent to Attendees upon registration - your Advertisers' ROI gets an immediate boost over a Directory/Guide only available on-site. And the dynamics of a Multimedia presence ups Sponsorship ROI.
Virtual Media The ISG is a quantum boost in ROI. It's accessible during the Show - on Touch & Smartphones right in the convention center. The ISG won't be discarded on leaving Registration because it's a burden to carry; and can't be left behind in the hotel room. Instead the ISG will be a click away on their office desktop all year. And it has built-in trackable ad metrics.
Added Sales Opportunity The ISG's Floor Map generates Ad revenue. Interactive elements available for Sponsorship include Social Networking, Podcasts and more. Ask us about streaming-video Product Presentations.
The ISG's Ad content can be changed or updated; available post-show to generate even more revenue. After-show new product launches become possible - try that with a static printed Directory/Guide!
Year-Round ROI Because the ISG acts as a Portal to exhibitor products and industry information between shows, it will be a go-to industry resource - vastly upping Sponsors and Advertisers ROI, by drawing eyeballs year-round, maintaining presence and sales opportunities beyond the convention dates. What 'legs' does your show website have now? And unlike a weekly spam blast it will let your Advertisers in on the action. [A survey found 93.3% of B to B purchasers first search the Internet.]
The ISG will increase your Advertising Revenue because it takes the Show Directory/Guide to a totally new level of interactivity and relevance.